How much does an Airbnb make in Bradley Beach, NJ? Estimates for the average active listing run from about $35,880 to $41,350 in gross annual revenue, with 35% to 54% of available nights booked and average nightly rates between $530 and $582, depending on the data source and date window. Endless Stays provides Airbnb management and co-hosting along the Jersey Shore. We read these datasets side by side, because the gap between them tells you more than any single number.
Key Takeaways
- AirDNA reported 124 active Bradley Beach listings at 54% occupancy and a $561 average daily rate (ADR) in May 2026; AirROI’s 12-month window to May 2026 showed 79 listings at 37.6% occupancy and a $530 ADR.
- Demand is steeply seasonal: AirROI reported 60.4% occupancy from June through August versus 21.7% in its low months of January, February, and November.
- Gross revenue is not take-home pay. Industry management fees run 15% to 30% of gross for full service and 10% to 18% for co-hosting, before platform fees and operating costs.
- Bradley Beach requires a landlord registration certificate and a new certificate of occupancy with inspection at each new tenancy; confirm the borough’s 3% occupancy tax collection before you rent.
- Listing quality and pricing discipline separate top Bradley Beach homes from the town average, and shoulder-season strategy adds to the gap.
Bradley Beach is a small, walkable Monmouth County beach town between Asbury Park and Belmar. Its short-term rental supply is thin enough that a few strong listings move the averages. In 2026, supply is shrinking while nightly rates climb, which changes what you should expect as an owner.
This guide gives you the headline numbers with their sources and dates, explains why they disagree, translates gross into a realistic net, and covers local rules and taxes. It also walks through what full-service management covers: listing optimization, pricing, guest communication, and owner reporting.
How Much Does an Airbnb Make in Bradley Beach, NJ? The Headline Numbers
Bradley Beach Airbnb income is the gross revenue a short-term rental earns before host expenses, built from booked nights multiplied by ADR, with guest-paid fees included or excluded depending on the data vendor. Two vendors and several windows currently publish figures for the town.
| Source | Window | Active listings | Occupancy | ADR | Avg revenue per listing |
|---|---|---|---|---|---|
| AirDNA | Trailing 12 months to May 2026 | 124 | 54% | $561 | Not used here (see below) |
| AirROI | 12 months to May 2026 | 79 | 37.6% | $530 | $39,141 |
| AirROI | 12 months to July 2026 | Not stated | 34.7% | $532 | $35,880 |
| AirROI, latest pull | Trailing 12 months | About 93 | About 40% | $582 | About $41,350 |
AirROI also reported that Bradley Beach guests book about 6.1 nights per stay with a 75-day average lead time. That lead time matters for pricing: you need to set July and August rates months before the first guest message arrives.
Why Do the Bradley Beach Data Sources Disagree?
Short-term rental data disagreement refers to the gap between vendors that scrape the same platforms but count listings, define revenue, and choose date windows differently. In Bradley Beach, the active listing count alone swings from 79 to 124.
AirDNA tracks Airbnb, Vrbo, and Booking.com. AirROI’s windows end a few months apart. Each vendor also decides what counts as an active listing. AirDNA defines revenue to include cleaning and other guest fees, so confirm each definition before comparing.
We leave out AirDNA’s headline annual revenue figure on purpose. It is derived from revenue per available night multiplied by 365, and that runs high for shore listings that are only available part of the year. Divide the latest AirROI revenue by its nightly rate and you get roughly 71 booked nights (41,350 divided by 582). At 40% occupancy, that implies the typical listing was available for only about 180 nights.
Our take: use AirDNA for the direction of occupancy and ADR, and use AirROI for the scale of revenue. An older Airbnb data page still circulates a 2023 host income estimate of $82,674 at 67% median occupancy. Treat that as history, not a 2026 benchmark.
How Seasonal Is Airbnb Demand in Bradley Beach?
Seasonality in a Jersey Shore rental market means that most annual revenue lands in a short summer window while spring, fall, and winter run far below peak occupancy. Bradley Beach follows that pattern closely.
AirROI reported 60.4% occupancy in peak season (June through August), 28.7% in the shoulder season, and 21.7% in its low months of January, February, and November. It named August the strongest month and January the weakest. A 2026 regional Jersey Shore report estimated that June through August generates 60% to 75% of annual short-term rental revenue across the Shore; that figure is regional, not specific to Bradley Beach. AirDNA scored the town 53 out of 100 for rental demand and 43 out of 100 for seasonality.
No source we found publishes verified month-by-month revenue for Bradley Beach, so we don’t quote one. The occupancy gap between August and January is the reliable guide to how uneven your monthly income will be.
The shoulder season is where managed homes pull away. Most shore rentals sit quiet from September through November, so filling those weeks is what turns a summer property into a year-round one. One of our client homes in Bradley Beach landed a direct booking from a returning family for 91 consecutive nights, September 1 through November 30, which covered its entire shoulder season in one reservation.
What Separates a Top Bradley Beach Listing From the Average?
A top-performing listing is one that earns well above the town average on occupancy, rate, or both. Whole-home layout, location, photography, and pricing discipline drive the difference. Sources agree on the pattern even when they disagree on the dollars.
The 2026 regional report put Bradley Beach’s whole-home share at 100% and described the best performers as whole homes or apartments with ocean views. No public source we found publishes reliable bedroom-count breakdowns for the town, so be skeptical of any site that does. What you can say with confidence: more bedrooms raise sleeping capacity and nightly rate, but only a well-priced, well-photographed home converts that into bookings.
For a measured example, our client home in Bradley Beach, a 3-bedroom ocean-block house, ranked in about the 71st percentile for revenue among 41 Guest Favorite 3 to 4 bedroom homes across Bradley Beach, Ocean Grove, and nearby shore towns. By April 2026 it ranked 3rd of 13 properties in Bradley Beach alone. The owner filled August 2026 through a personal network, and that revenue was excluded from the comparison.
What Does Full-Service Airbnb Management Cover in Bradley Beach?
Full-service Airbnb management is an arrangement in which a local team handles listing setup, pricing, guest communication, turnovers, and owner reporting in exchange for a share of booking revenue. At Endless Stays, we split that work into four jobs that each move the income number.
Listing optimization
Listing optimization is the work of rebuilding the cover photo, title, and first lines of a description around what guests see in their first three seconds of a search. We do it across Airbnb, Vrbo, Booking.com, and a direct booking site, and we keep revisiting it rather than doing a one-time photo shoot.
The first 60 days of a new listing set the trajectory for its first year. Our client home in Bradley Beach had never been rented before it launched on May 15, 2026. It took four bookings in the first three days, using short stays priced to book alongside Airbnb’s new-listing promotion, including a Memorial Day weekend stay. By day 52, 91% of its first six months were booked, and it ran at 83% occupancy from launch through December 31, 2026.
Pricing and revenue management
Dynamic pricing is the practice of adjusting nightly rates and stay rules to demand, events, and seasonality instead of holding one static number. A 2026 Your.Rentals and PriceLabs study of 541 Airbnb listings reported revenue gains of up to 36.3% for properties using it.
Our rule is simple: a full calendar is not proof of good pricing. If you book every summer night, the rate is probably too low. In April 2026 we brought pricing for that same client home fully in-house and removed discounts stacked by a prior pricing vendor. Over the 12 months to September 2026, it earned about twice the rent of the average active Bradley Beach listing at about 60% occupancy versus about 40%. That comparison uses nightly rent after discounts and before cleaning fees, channel fees, and taxes. Revenue from a higher rate is the cheapest revenue there is, because it adds no extra turnovers or wear.
Guest communication
Guest communication is everything between the booking and the review: pre-arrival instructions, check-in help, mid-stay check-ins, and fast answers. We run it as a family business with clear, helpful, proactive messages. Non-urgent messages that arrive overnight get answered in the morning, and we handle urgent issues promptly.
Auto-responders are fast but impersonal, and answering everything yourself is exhausting. Our hosts have held superhost status for 25+ quarters straight, and our reviews have been 5 star only for over 12 months. A calm, specific message at the right time protects those scores.
Owner reporting
Owner reporting is the statement that shows what your home earned and how that compares with the market. Insist on one that separates rent after discounts, cleaning fees, channel fees, and taxes, so you can reconcile it against the vendor numbers above.
We report in those same terms and benchmark against market data from AirROI, AirDNA, and PriceLabs. Our fee is set after we review the home and is discussed on a Property Fit Call. For the wider checklist, read Airbnb Property Management: The Complete Owner’s Guide. If you prefer to stay involved, co-hosting is the lighter-touch version of the same work.
How Much of the Gross Is Left After Fees and Costs?
Net host income is gross booking revenue minus management fees, platform fees, cleaning and supply costs, and ownership expenses. The table below is illustrative arithmetic on the $39,141 AirROI figure, assuming the management fee applies to the full amount. It is not a forecast.
| Scenario | Management cost | Left before other costs |
|---|---|---|
| Co-hosting at 10% | $3,914 | $35,227 |
| Co-hosting at 18% | $7,045 | $32,096 |
| Full service at 15% | $5,871 | $33,270 |
| Full service at 30% | $11,742 | $27,399 |
Those percentages are industry ranges, not an Endless Stays quote. Platform fees come next. Airbnb charges a 15.5% host-only fee on the booking subtotal for listings connected through management software, so $100 of subtotal pays out $84.50. Vrbo states a 5% booking fee for managed bookings through its sites, per Vrbo Help. Direct bookings cost roughly 3% in card processing.
After that, subtract cleaning labor, linens, supplies, utilities, insurance, property taxes, maintenance, and any mortgage payment. Many first-year owners forget that guest-paid cleaning fees sit inside some vendors’ gross numbers and then get spent on the turnover itself.
What Rules and Taxes Apply to Bradley Beach Short-Term Rentals?
Bradley Beach short-term rental compliance is the mix of borough registration and inspection rules plus New Jersey sales and occupancy taxes that apply to transient stays. We verified the following in October 2026.
The borough requires a landlord registration certificate (Code Chapter 365, Ordinance 2023-3) and a new certificate of occupancy and inspection at each new tenancy. Bradley Beach adopted a 3% occupancy tax (Ordinance 2026-12), but it did not appear on the state’s October 2026 municipal list, so confirm collection with the borough. We have not confirmed any minimum-stay rule, so ask the borough directly.
New Jersey charges 6.625% sales tax plus a 5% state occupancy fee on transient accommodations, per the Division of Taxation transient accommodations FAQ. Marketplaces like Airbnb collect and remit on their bookings. Direct bookings are exempt only when the unit is not professionally managed, so a managed home must tax and file them. Check the state’s municipal tax list for local rates. Rules change. Confirm current requirements with the town before you rent.
How Does Bradley Beach Compare With Belmar, Asbury Park, and Ocean Grove?
Peer-town comparison means lining up neighboring Monmouth County markets on the same vendor and date so the differences reflect the towns, not the methodology. The table uses the latest AirROI data, and every figure is an average across active listings, not any single home.
| Town | Active listings | Occupancy | Avg nightly rate | Avg revenue |
|---|---|---|---|---|
| Bradley Beach | About 93 | About 40% | $582 | About $41,350 |
| Belmar | About 168 | About 44% | $476 | About $39,850 |
| Ocean Grove (township-wide) | About 291 | About 39% | $449 | About $36,650 |
| Asbury Park | About 187 | About 41% | $521 | About $46,750 |
Bradley Beach posts the highest nightly rate of the four. Belmar books more nights at a lower price. Asbury Park leads on revenue per listing, but the city allows short-term rentals only in an owner’s principal residence (Code Article 13-1300), so its numbers describe a different kind of host.
For a statewide benchmark, AirROI named Long Beach Township the highest-priced New Jersey market in June 2026, at an $829 ADR and 36.6% occupancy. That is a barrier-island luxury market, a poor comparison for a Monmouth County beach town. If you own in the area, see our page on Airbnb management in Bradley Beach.
Is Airbnb Still Profitable in Bradley Beach in 2026?
Short-term rental profitability means net income after all costs exceeds what the same home would earn as a long-term rental or what its capital could earn elsewhere. In Bradley Beach, 2026 data shows a market that is getting pricier and tighter at the same time.
AirDNA’s year-over-year comparison to May 2026 showed active listings down 8.8%, revenue up 7.0%, ADR up 9.6%, occupancy down 3.2%, and revenue per available night nearly flat at up 0.1%. Fewer competitors and higher rates help owners, but softer occupancy means you cannot coast on a summer reputation.
For context, Hostex reported in 2026 that the average U.S. Airbnb host earns about $14,000 a year in supplemental income. That is not comparable to a gross figure for a full shore home, but it shows how much location drives the result. If you are weighing a purchase, underwrite on the net table above, not the vendor average, and confirm borough rules before you commit.
How Do You Estimate Your Own Bradley Beach Airbnb Income?
An income estimate is a bottom-up calculation that starts from your own available nights, not the town average. Use this sequence.
- Pick one source and one date window for ADR and occupancy, so you are not mixing vendors.
- Count the nights you can actually rent after owner stays and maintenance blocks.
- Multiply available nights by occupancy, then by ADR. Compare the result with the roughly 71-night inference above.
- Add cleaning fee revenue separately, and subtract the turnover cost it pays for.
- Subtract platform fees, any management share, and ownership costs.
- Stress-test with the 21.7% low-season and 60.4% peak occupancy figures.
Conclusion
How much does an Airbnb make in Bradley Beach, NJ? The average active listing grosses roughly $35,000 to $41,000 a year depending on the source, and a well-run home can beat that, while net income lands well below it once fees, taxes, and costs come out. Price for demand, protect the shoulder season, and underwrite on net numbers. In 2026, with supply shrinking and rates rising, the owners who do best treat pricing and reviews as ongoing work.
If this sounds like your situation, Endless Stays would be glad to talk it through. We hold superhost status for 25+ quarters straight, VRBO Premier Host standing, and top 3 to 5 rankings among Monmouth County beach town properties, so we know what moves the numbers here. Book a Property Fit Call and we will look at your home and your market, then recommend the level of help that fits.
Frequently Asked Questions
How much do Airbnb hosts make per month in Bradley Beach in summer versus winter?
Summer carries most of the income. AirROI reported 60.4% occupancy from June through August versus 21.7% in its low months of January, February, and November. Monthly revenue follows that curve, so a winter month can run at a fraction of a peak summer month. Plan cash flow around the season, not an annual average divided by 12.
What is the average nightly rate for a Bradley Beach Airbnb?
Published averages sit in the mid-$500s, with AirDNA at $561 and AirROI between $530 and $582 depending on the window. Your rate depends on bedrooms, distance to the beach, photos, and reviews. Peak weekends price well above the average, and shoulder nights price below it.
Can I rent my home short-term in Bradley Beach?
Bradley Beach requires a landlord registration certificate and a new certificate of occupancy with inspection at each new tenancy. The borough also adopted a 3% occupancy tax, so confirm collection with it. Rules change. Confirm current requirements with the town before you rent.
Is it worth hiring an Airbnb manager in Bradley Beach?
It depends on your time, your market, and how the home performs today. Management makes sense when turnovers, messages, and pricing consume your weekends or when your calendar fills too easily. Run the net table above with your own numbers and compare the fee against the revenue and time it recovers.
What is the difference between co-hosting and full-service management?
Co-hosting typically costs 10% to 18% of gross booking revenue and lets you stay involved in decisions. Full service typically runs 15% to 30% and hands over most day-to-day work. Co-hosting suits owners who want flexibility; full service suits owners who want distance.
Who offers Airbnb management in Bradley Beach, NJ?
Endless Stays provides Airbnb management and co-hosting in Bradley Beach, with local hosts who handle listing optimization, pricing, guest communication, and owner reporting. It is a family-run business serving the Jersey Shore. Compare any manager on fee basis, local presence, review record, and reporting clarity.
What should I ask an Airbnb manager before signing?
Ask what the fee applies to, how pricing decisions get made, who answers guests and when, how often you receive statements, and how performance compares with market data. Also ask about termination terms and how direct bookings and taxes get handled.