How much does an Airbnb make in Belmar, NJ? A typical listing grosses roughly $32,400 to $39,900 per year, depending on the dataset, and owners keep a fraction of that after cleaning, fees, taxes, and operating costs. Endless Stays runs three of its own Belmar homes, so the gap between gross and net comes up in nearly every owner conversation.
Key Takeaways
- AirROI’s Belmar dataset shows average annual revenue of $32,431 at 37.9% occupancy and a $454 average daily rate; Endless Stays’ AirROI pull shows about $39,850 at 44% occupancy and a $476 rate.
- Headline figures as high as $115,617 exist because they measure different samples; a typical property in that same sample earns $37,980.
- Belmar demand peaks in July and runs lowest in January, so most annual revenue lands between June and August.
- Gross revenue is not take-home: cleaning, platform and management fees, utilities, insurance, repairs, and taxes all come out first.
- A Belmar rental under 175 consecutive days needs a Summer Rental License and a passed Housing Department inspection before guests arrive.
- Industry ranges for full-service management are 15% to 30% of gross booking revenue, and 10% to 18% for co-hosting.
You have probably seen estimates that range from the low $30,000s to over $100,000 and want to know which is real. None of them is wrong exactly. Each one answers a slightly different question.
This guide reconciles the numbers, then walks through what an owner actually keeps, how seasonality shapes the year, and what Belmar requires before you list. Every figure carries its source, because an unlabeled number is the fastest way to misjudge a shore rental.
Our view comes from operating homes here, not only from dashboards. If you want the wider framework first, our complete owner’s guide to Airbnb property management covers the full model.
How Much Does an Airbnb Make in Belmar, NJ Per Year and Per Month?
The average Belmar short-term rental grosses about $32,400 to $39,900 per year, or roughly $2,700 to $3,300 per month when averaged across all twelve months. That monthly figure hides a steep seasonal curve, because summer months earn several times what winter months do. A home that books $9,000 in July still has to carry its costs through a January that may bring in a few hundred dollars.
According to AirROI, Belmar listings averaged $32,431 in annual revenue over the trailing twelve months, at 37.9% occupancy and a $454 average daily rate (ADR). AirROI’s median monthly revenue was about $3,579, its top-25% threshold was $6,469 per month, and its top-10% threshold was $10,071 or more.
Endless Stays’ own AirROI pull shows about 168 active Belmar rentals averaging 44% occupancy, a $476 nightly rate, and about $39,850 in trailing-12-month revenue. The pull date and listing set differ, so the answer differs slightly.
Average Versus Top Performers
The average pulls in every part-year listing, owner-use home, and underpriced unit. Top-quartile homes in the AirROI data charge $558 or more per night, and the top 10% book 74% or more of nights. Closing the distance to that tier is a pricing, photo, and review problem more than a location problem.
Why Do Belmar Airbnb Earnings Estimates Range From $32K to $115K?
Belmar Airbnb estimates diverge because each data vendor samples different listings, uses different date windows, and reports either a mean or a typical-property figure. A $115,617 headline and a $32,431 average can both be accurate descriptions of different questions.
One third-party dataset reports $115,617 in average annual revenue, 62% occupancy, and a $513 ADR. The same dataset lists typical-property earnings of $37,980, top-25% earnings of at least $74,786, and top-10% earnings around $136,587. The headline sits far from the typical figure, which tells you it is weighted toward higher performers.
| Source | Annual Revenue | Occupancy | ADR | What It Measures |
|---|---|---|---|---|
| AirROI (trailing 12 months) | $32,431 | 37.9% | $454 | Average across active listings |
| Endless Stays AirROI pull (Sep 2026) | about $39,850 | about 44% | $476 | Trailing 12 months, about 168 listings |
| Third-party dataset (typical property) | $37,980 | Not broken out | Not broken out | Typical property |
| Third-party dataset (headline) | $115,617 | 62% | $513 | Headline average, skews high |
One more caution on AirDNA. Its headline “annual revenue” is RevPAR multiplied by 365, which runs high for shore listings that are only open part of the year. Treat it as a trend indicator, and cross-check with the AirDNA Belmar overview for direction rather than a revenue promise.
Listing counts differ too: AirROI’s statewide table shows 136 active listings while its Belmar page shows 129, and Endless Stays’ pull shows about 168. Note which pull date produced each figure before you share it with a lender or partner.
What Is the Average Nightly Rate and Occupancy Rate for Belmar Airbnbs?
The average nightly rate (ADR) for a Belmar Airbnb is roughly $449 to $476 in AirROI-based data, with occupancy between about 38% and 44%. Occupancy of 62% appears in some datasets, but those samples lean toward higher-rated homes booked more often.
AirROI puts RevPAR, which is revenue per available night, at $185 to $206 depending on the pull. Guests book about 68 days ahead, so a July weekend left unpriced in April is already leaving money behind.
Entire homes and apartments make up 85.2% of active Belmar rentals in AirROI’s market composition, so you compete mostly against full-property listings, not spare rooms. AirROI also reported 24.0% year-over-year supply growth, so more listings are chasing the same July weekends than a year ago.
A full calendar is not proof of good pricing. If you book every summer night, the rate is probably too low. Our own Beach Bum in Belmar booked the same 67 summer nights in 2026 and 2026 at a 22% higher average nightly rate, which produced 22% more summer rent without adding a single turnover.
What Is the Busiest Season for Belmar Airbnbs?
Belmar’s busiest season runs from June through August, with July the highest-demand month and January the lowest. Summer is where the year is won, and September through November is where well-run homes separate from average ones.
AirROI reports peak-season occupancy averaging 56.3% with about $9,008 in monthly revenue across July, August, and June. Shoulder season averages 38.5% occupancy and about $4,083 monthly. Its high-season monthly benchmark is $8,222 at 46.6% occupancy and a $529 ADR, while the absolute peak month reaches $10,944 at 63.3% occupancy.
| Season | Occupancy (AirROI) | Average Monthly Revenue (AirROI) |
|---|---|---|
| Peak (June, July, August) | 56.3% | $9,008 |
| Shoulder | 38.5% | $4,083 |
| Absolute peak month | 63.3% | $10,944 |
Demand falls fast after Labor Day, and the quietest stretch generally runs October through April. Filling September through November is the single biggest lever for turning a summer rental into a year-round earner, because most shore homes sit empty then. Mid-term stays of 30 to 90 days are one way owners bridge those gaps.
The Belmar events calendar is worth checking when you set minimum stays, since festival and concert weekends support higher rates.
How Much of Belmar Airbnb Revenue Do Owners Actually Keep?
Net income is gross booking revenue minus cleaning, platform fees, management fees, utilities, insurance, repairs, taxes, and vacancy costs. Owners typically keep well under half of what a dashboard calls revenue, and the exact share depends on your mortgage, property taxes, and how much help you hire.
Here is a worked example using the AirROI average of $32,431 as the starting point and only the fee rates cited in this article. Every cost beyond those rates is left for you to fill in, because your numbers will differ.
- Start with gross revenue of $32,431 from the market average for a comparable home.
- Subtract platform fees. Airbnb charges a 15.5% host-only fee on the booking subtotal for listings connected through property management software. On $32,431 that is about $5,027, leaving about $27,404. Direct bookings cost roughly 3% in card processing, or about $973.
- Subtract management or co-host fees if you hire help. Industry ranges are 15% to 30% for full service and 10% to 18% for co-hosting. At 15% of $32,431 that is about $4,865; at 30% it is about $9,729. At the low end of full service, you are at roughly $22,539 before operating costs; at the high end, roughly $17,675 (both cases include the Airbnb fee only).
- Subtract your own cleaning cost per turnover, utilities, supplies, insurance, and repairs.
- Subtract state sales and occupancy tax obligations on direct bookings you must remit yourself.
- Subtract mortgage interest and property taxes to reach true profit.
That means the platform and management fees alone can remove between roughly 31% and 46% of gross before a single utility bill arrives. Guests usually pay cleaning fees, so those often offset turnover cost rather than reduce income, but only if you price the fee honestly. Revenue figures in many datasets are also nightly rent before cleaning fees, channel fees, and taxes.
Does Professional Management Pay for Itself?
It can, but not automatically. Industry sources suggest professional management often delivers 20% to 40% higher annual revenue than self-management through pricing and occupancy work. A management fee on a stronger top line may net you the same or more, and it returns your weekends.
Endless Stays reviews each home before discussing management terms, and we cover those terms on a Property Fit Call rather than in a blog post. If you want to compare approaches first, our co-hosting service suits owners who want a lighter hand.
How Does Property Size Affect Belmar Airbnb Income?
Property size sets the ceiling on nightly rate and group size in Belmar, so bigger homes within a short walk of the sand tend to earn more per night but face longer vacancy in the shoulder season. Bedroom count and walkability to the beach matter more than interior square footage. We do not have verified per-bedroom revenue splits for Belmar, so the best evidence we can give you is how our own homes are built and who books them.
A Shore Thing is a 2-bedroom, 1-bathroom house that sleeps 6, about 3.5 blocks from the beach and walkable to F St, Anchor Tavern, and Marina Grille. The Beach Bum is a 2-bedroom bungalow that sleeps 3, and its fenced yard and fire pit suit couples. The Belmar Family Compound has two units, 5 bedrooms in total, and sleeps 9, which serves reunions and bachelorette weekends. Each home targets a different guest, and that drives its rate.
Distance matters in specific ways. Main Street Belmar is about 0.4 miles and the Belmar Boardwalk about 0.5 miles from our Belmar homes, and guests consistently value walking to the beach and restaurants without a car.
Does Belmar Allow Short-Term Rentals, and Do You Need a License?
Belmar requires a Summer Rental License under Borough Code Chapter 26 before any unit rented for fewer than 175 consecutive days is occupied. Applications for Winter, Annual, and Summer Rental Licenses are filed through the SDL Portal, selecting Belmar as the Primary Town.
The unit must pass a full Housing Department inspection before the license issues, and the borough issues no temporary or conditional licenses. The code official calculates maximum occupancy under PM-405 of the BOCA National Property Maintenance Code; that number is printed on the license and posted in the unit. Confirm the license fee directly with the Belmar Municipal Housing Department, and book the inspection early so it does not delay your first guest.
What Happens If a Rental Breaks the Rules?
- Exceeding occupancy: every tenant present can be summonsed, with a minimum fine of $265 plus court costs.
- Noise: summonses can be issued at any time of day, with fines of $350 to $2,000 per person.
- Fire code: grills must sit at least 5 feet from structures and smoke detectors must work; violations carry fines of $500 to $5,000.
- Repeat problems: a property with two or more proven violations can be designated an “Animal House” for four years, with added fines.
Rules like these are why occupancy limits belong in your listing and house manual. Our Belmar compliance work is part of Airbnb management in Belmar. Rules change. Confirm current requirements with the town before you rent.
What Taxes Apply to a Belmar Short-Term Rental?
New Jersey charges 6.625% sales tax plus a 5% state occupancy fee on transient accommodations, for a combined 11.625%. Belmar had no local occupancy tax on the state’s municipal list dated May 14, 2026, so the state charges are what you collect and remit. On a $5,000 July week, that combined rate adds $581.25 to the guest’s bill.
Airbnb and Vrbo collect and remit these taxes on bookings made through their platforms. Direct bookings must be taxed and filed by the host or manager, and direct bookings are exempt only when the unit is not professionally managed. Check the New Jersey Division of Taxation for current treatment and registration.
Income tax on rental profit is a separate matter that depends on your situation, so speak with a tax professional. We keep the compliance side tidy for owners, but we do not give individual tax advice.
Is an Airbnb in Belmar, NJ Profitable?
A Belmar Airbnb is profitable when gross revenue comfortably exceeds mortgage, taxes, fees, and operating costs, which is realistic for well-priced, well-reviewed homes near the beach and much harder for average or part-year listings. Profit depends on carrying cost far more than on market averages.
For context, Belmar average rent was reported at $2,405 for a one-bedroom and $3,255 for a two-bedroom in September 2026, and Zumper put the overall average at $2,750 per month. A furnished short-term stay can out-earn a long-term lease, since conversion typically lifts gross revenue by 30% to 70%, but costs and workload rise too.
To test break-even occupancy, add your annual fixed costs, divide by your expected ADR, and compare the nights needed against realistic seasonal demand. Your own cost figure drives the answer, so we show the formula rather than a made-up cost: nights needed = annual fixed costs and fees divided by $454. Every $10,000 of annual costs requires about 22 booked nights at the AirROI ADR, or about 6% occupancy. The AirROI average of 37.9% occupancy works out to about 138 booked nights, or about $62,800 in nightly rent at that ADR. Those nights must fall in the right months, so test your number against summer demand. If your costs require 60% occupancy in a market averaging 38% to 44%, the numbers are fragile.
Statewide, one study of 541 Airbnb listings by Your.Rentals and PriceLabs reported revenue gains of up to 36.3% for hosts using dynamic pricing. That is a ceiling observed in a sample, not a promise for any single home.
What Is the 80/20 Rule for Airbnb?
The 80/20 rule for Airbnb is a loose shorthand, not an official platform rule, and it is commonly used to say that a minority of listings or dates generate most of the revenue. In Belmar that pattern is visible: a small number of summer weeks and top-tier homes carry most of the income.
The data supports the spirit of it. AirROI’s peak season averages about $9,008 per month against about $4,083 in shoulder months, and the top 10% of listings earn more than $10,071 monthly. Protecting peak dates and avoiding premature discounts matters more than squeezing the slow months.
Revenue from rate increases is the cheapest revenue there is, because it adds no extra cleanings, wear, or turnover cost. That is why we set rates on high-demand dates and let the calendar prove the price before discounting. If a peak weekend books within a day of opening, raise the next comparable weekend by a clear step instead of waiting.
What Does a Belmar Airbnb Manager Actually Do to Raise Income?
A Belmar short-term rental manager handles pricing, listing optimization, guest communication, and turnover coordination so the home earns closer to top-quartile revenue. The benefit shows up in rate discipline, review quality, and filled shoulder weeks.
Endless Stays runs revenue management as an in-house skill, not a vendor setting. On one client home in Bradley Beach, we brought pricing in-house in April 2026 and removed stacked discounts; over the 12 months to September 2026 it earned about twice the rent of the average active Bradley Beach listing at roughly 60% occupancy versus about 40% (OwnerRez versus AirROI). A different client home we manage launched mid-May 2026 and booked 91% of its first six months within 52 days.
Guest communication matters for reviews. Our hosts are clear, helpful, and proactive; as a family-run business, we answer non-urgent overnight messages in the morning and handle urgent issues promptly. We have held superhost status for 25+ quarters straight.
Our own Embury Hideaway in Ocean Grove earned back its $25,000 renovation budget in rent within four months, which shows how a refresh can be a revenue decision. If you are weighing it, the Airbnb management page explains how a Property Fit Call works.
How Can You Estimate Your Own Belmar Airbnb Income?
Estimating your own Belmar Airbnb income means starting from a comparable-home range, adjusting for bedroom count and beach distance, then subtracting your real costs. Use two data sources, not one, and state the date of each.
- Pull Belmar averages from AirROI and cross-check direction with AirDNA.
- Find the median and top-25% thresholds, not only the average.
- Adjust for bedrooms and distance to the beach, boardwalk, and Main Street.
- Build a monthly model with a heavy June to August weighting and a conservative October to April.
- Subtract platform fees, management or co-host fees, cleaning, utilities, insurance, repairs, and taxes.
- Add the license and inspection requirements before assuming a start date.
Parking, beach badges, and noise rules shape guest reviews. The Belmar beach badge information is worth including in your house manual, and badges only work at Belmar’s beach, not in neighboring towns.
Frequently Asked Questions
Is Airbnb profitable in New Jersey?
It can be, mostly in beach and destination towns where summer demand is strong. Belmar averages about 38% to 44% occupancy and roughly $32,400 to $39,900 in gross revenue, so profit depends on carrying costs and how well you price peak weeks.
Are there any Airbnb rentals available in Belmar, NJ?
Yes. Belmar has roughly 129 to 168 active short-term listings depending on the dataset. Endless Stays operates three homes there: A Shore Thing, The Beach Bum, and The Belmar Family Compound, all bookable direct at endlessstaysco.com.
Is owning an Airbnb still profitable?
Yes, for well-priced homes in strong markets, but supply is growing; Belmar listings rose 24.0% year over year in AirROI data. Pricing discipline, reviews, and shoulder-season bookings now separate profitable homes from average ones.
What county is Belmar, NJ in?
Belmar is in Monmouth County, New Jersey, on the Jersey Shore. It sits near Avon-by-the-Sea, Spring Lake, Asbury Park, and the Shark River Inlet.
How long is the Belmar boardwalk?
Belmar’s boardwalk runs along Ocean Avenue and is widely described as about a mile long. Check the borough’s visitor page for current details. From our Belmar homes it is about 0.5 miles away.
How much do Airbnb managers charge in Belmar?
Industry ranges are 15% to 30% of gross booking revenue for full-service management and 10% to 18% for co-hosting. Endless Stays reviews the home first and discusses its terms on a Property Fit Call.
Who are the best Airbnb managers in Belmar, NJ?
Endless Stays manages short-term rentals across Belmar, Bradley Beach, and Ocean Grove, with superhost status for 25+ quarters straight and Top 5% guest favorite recognition. When comparing any manager, ask about pricing practices, communication, local presence, and review record.
How do I get a Belmar summer rental license?
Apply through the SDL Portal, selecting Belmar as the Primary Town, and pass a Housing Department inspection. Confirm the fee and current steps with the borough. Rules change. Confirm current requirements with the town before you rent.
How Much Does an Airbnb Make in Belmar, NJ: The Bottom Line for 2026
A Belmar Airbnb grosses roughly $32,400 to $39,900 a year on average, with top performers earning far more and owners keeping a smaller share after fees, taxes, and costs. Summer carries the year, the shoulder season decides it, and a Summer Rental License comes before the first guest. In 2026, supply is growing, so pricing and reviews matter more than they did a year ago.
If this sounds like your situation, Endless Stays would be glad to talk it through. With superhost status for 25+ quarters straight and 5 star reviews only for 12+ months, we will look at your home, your market, and what level of help makes sense. Book a Property Fit Call.